Strategic marketing and marketing strategy

Journal of the Academy of Marketing Science, 27, 71— Google Scholar Kalakota, R.

Journal of Marketing, 62, 2— The strategic marketing plan must include a summary of the strategic plan and provide a situational analysis that includes the benefits and market opportunities for the business, a list of marketing strategies or approaches to get the message across and a marketing budget for the plan.

Implementing the correct marketing tactics based on the previous four steps and analysis is where a strategic marketing approach really shows how valuable it can be.

The strategy concept I: five Ps for strategy. Sydney: Irwin McGraw-Hill. Journal of Marketing Management.

Google Scholar Hunt, S. Marketing Strategy focuses on the company's products and their positioning in relation to sales-competition and customers.