Strategic marketing and marketing strategy

Journal of the Academy of Marketing Science, 27, 71— Google Scholar Kalakota, R.

research paper on marketing strategy pdf

Journal of Marketing, 62, 2— The strategic marketing plan must include a summary of the strategic plan and provide a situational analysis that includes the benefits and market opportunities for the business, a list of marketing strategies or approaches to get the message across and a marketing budget for the plan.

Implementing the correct marketing tactics based on the previous four steps and analysis is where a strategic marketing approach really shows how valuable it can be.

The strategy concept I: five Ps for strategy. Sydney: Irwin McGraw-Hill. Journal of Marketing Management.

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Google Scholar Hunt, S. Marketing Strategy focuses on the company's products and their positioning in relation to sales-competition and customers.

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Strategic Marketing vs Marketing Strategy